MyAuchan

The transformation of My Auchan Saint-Étienne

Project Summary

The transformation of My Auchan Saint-Étienne with ReaLo represents a significant milestone in the digitization of physical stores and the optimization of retail floor monetization. Faced with the need to enhance shelf management and streamline operations following its rebranding from Leader Price Express, My Auchan turned to ReaLo’s innovative and seamless solutions. By integrating the ReaLo system, the store experienced a substantial upgrade. The automation of shelf management and the elimination of paper price tags not only led to improved operational efficiency but also introduced new media real estate opportunities within the store. This strategic approach optimized the content and prices on shelves, resulting in a notable sales uplift and a more dynamic shopping experience. The visible boost in sales underscores the profound impact of this forward-thinking partnership, setting a new standard in retail excellence by monetizing the retail floor better than others.

At a Glimpse

Rebranding and Modernization: My Auchan in Saint-Étienne has been rebranded from Leader Price Express, focusing on proximity, services, and modernity.
Innovative Seamless Solution: The store uses ReaLo’s advanced technology to optimize shelves, cut costs, boost sales, and create new media real estate opportunities.
Operational Efficiency: ReaLo’s digital system simplifies promotional displays and eliminates paper tags, enhancing efficiency and reducing operational expenses.
Enhanced Customer Experience: ReaLo’s technology improves the shopping experience with engaging displays and a modern store atmosphere, appealing to younger customers.
Comprehensive Technology Suite: ReaLo’s platform features real-time promotion management, large-scale advertising through “UnlimitAd,” and seamless integration via RetailOS and mobile apps.

Introduction

My Auchan in Saint-Étienne, formerly Leader Price Express, has undergone a significant rebranding and modernization. This transformation aligns with the store’s commitment to proximity, enhanced services, and a modern shopping experience, following its integration into the Casino supermarket group.

The Challenge: Overcoming Retail Obstacles

Before the rebranding, My Auchan faced several challenges: outdated shelf management practices, high costs associated with paper price tags, and inefficiencies in handling promotional pricing. These issues impacted both operational efficiency and customer experience.

ReaLo Expertise: Driving Innovation in Retail

ReaLo was selected for its solutions in optimizing shelf management, reducing operational costs, and driving a notable sales uplift. Romain, Zone Director at My Auchan, highlighted the strategic alignment of ReaLo’s solutions with the store’s modernization goals: “We wanted to innovate, and ReaLo’s solution perfectly fits the vision we had for the store.”

ReaLo Solution: Revolutionizing Shelf Management

ReaLo implemented a comprehensive digital solution for My Auchan, featuring automated shelf management and dynamic promotional displays. The store opted for ReaLo’s innovative solution, which enables the retailer to generate more revenue and profit from its shelves. By optimizing shelf content and prices, reducing operational costs, boosting sales, and creating new media real estate, ReaLo’s technology delivers significant benefits.

Enhanced Customer Experience: Elevating In-Store Engagement

The adoption of ReaLo’s technology has significantly improved the shopping experience at My Auchan. Romain observed, “The transformation has brought a fresh, eye-catching look to the store, making it more appealing and engaging for customers.” The modern displays and dynamic environment are designed to attract a younger audience, enhancing in-store engagement.

Conclusion

ReaLo’s technology has successfully transformed My Auchan Saint-Étienne, addressing key challenges and setting a new benchmark in retail modernization. Romain concluded, “ReaLo’s solutions align perfectly with our vision of creating a modern and efficient retail environment, making a significant impact on our operations and customer experience.”