Nimrod Shoes
A Legacy Brand Embracing Innovation
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100%
ROI in under 6 months
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4%
Increase in average transaction value
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300%
Increase in promotion executions
Project Summary 
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Nimrod Shoes, a family-run children’s fashion brand in Israel, has experienced remarkable growth since its establishment in the 1920s. To address the challenges of scaling up their operations, Nimrod Shoes partnered with ReaLo. One major pain point was the time-consuming process of executing promotions, which involved printing and distributing materials to various locations. ReaLo aimed to streamline operations and transform Nimrod Shoes’ retail landscape by replacing printed materials with digital signage. They installed screens of different sizes and resolutions in Nimrod stores and developed a centralized content management system. This enabled immediate execution of changes and facilitated agile promotional strategies such as flash sales and quick promotions. Nimrod Shoes became a pioneer in Israel by embracing digital strategies and enhancing customer engagement. The partnership between Nimrod Shoes and ReaLo exemplifies the power of collaboration and inspires other retailers to embrace innovation in the evolving retail industry.
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Nimrod Shoes, a prominent children’s fashion brand in Israel, partnered with ReaLo, a digital signage supplier, to address the challenges of scaling up their operations.
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The traditional process of executing promotions through printed materials was time-consuming and inefficient for Nimrod Shoes.
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ReaLo implemented digital signage solutions, including screens of various sizes and resolutions, to replace printed materials and streamline operations.
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The centralized content management system developed by ReaLo allowed for immediate execution of changes and enabled agile promotional strategies.
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Nimrod Shoes became a pioneer in Israel by embracing digital strategies, enhancing customer engagement, and inspiring other retailers to innovate in the retail industry.
Introduction
Nimrod Shoes, named after the biblical figure, was established by a father and son duo in the Netherlands over a century ago in the 1920’s. Today, it remains a family-run business and has grown into one of Israel’s most influential children’s fashion brands, with over 70 branches nationwide. Renowned for their unwavering commitment to customer satisfaction and safety, Nimrod Shoes holds a special place in the hearts of Israelis, as it is often the go-to brand for children’s first steps.
From Workshop to Retail Powerhouse: Nimrod Shoes' Remarkable Growth
Despite its deep-rooted family values, Nimrod Shoes has evolved significantly from its humble beginnings as a small workshop in Tel Aviv during the 1940s. The increasing demand for reliable and fashionable children’s shoes propelled the company to unprecedented heights. With over 500 employees and substantial annual turnover, Nimrod Shoes has emerged as a dominant player in the Israeli retail space, setting a new benchmark for success.
Uncovering Pain Points - ReaLo's Partnership with Nimrod Shoes
For many years, ReaLo has served as Nimrod Shoes’ trusted supplier of traditional digital signage, providing hardware services and supplying screens in various sizes and configurations. Through continuous communication and relationship-building, ReaLo uncovered a common pain point shared by many rapidly growing companies: the need to adapt strategies from a small-scale operation to a larger-scale business. This challenge became apparent as ReaLo delved into the intricacies of Nimrod’s day-to-day operations.
