Take
Take By Sapir Group Revitalizing Urban Convenience
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100%
ROI in under 10 month
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Increase in average transaction value
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100%
In-store Promotional Compliance
Project Summary 
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Take By Sapir Group, in collaboration with ReaLo, has redefined urban convenience shopping with a groundbreaking approach. Introducing digital displays and ReaLo’s innovative technology, the store pioneers a paperless environment, boasting over 60 e-Shelf units spanning 40 meters. This partnership revolutionizes customer journeys, enabling real-time promotions and enhancing the overall shopping experience. Immediate impacts include improved conversion rates and heightened customer satisfaction, setting the stage for continued innovation and optimization within the Sapir Group’s retail empire. This successful integration of ReaLo’s solutions has propelled Take By Sapir Group to new heights, promising further groundbreaking applications and advancements.
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Paperless Convenience – Introduction of over 60 e-Shelf units spanning 40 meters, transforming the store into a completely paperless environment
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Real-time Promotions – Implementation of ReaLo’s technology allows immediate and efficient display of promotions, enhancing customer engagement and experience
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Enhanced Customer Journeys – Revolutionizing customer journeys through digital displays and tailored solutions, resulting in improved conversion rates and heightened satisfaction
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Operational Efficiency – The “three C’s” methodology was implemented by the Sapir Group – Call, Communicate, Convert ensuring an optimized sales cycle.
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Innovation and Growth – The collaboration sets the stage for continued innovation within the retail empire, with the promise of further advancements and groundbreaking applications of ReaLo’s technology.
Introduction
ReaLo, a pioneer in retail innovation, found a strategic ally in The Sapir Group, renowned for their successful ventures like “Super Sapir” and “Neto Chisachon”, dominating accessible supermarkets in peripheral areas. Seeking to revolutionize the urban convenience store landscape, The Sapir Group launched Take By Sapir Group, a departure from conventional models, aiming to infuse vibrancy and novelty into the market.
ReaLo's Tailored Solution for Take By Sapir Group
In the pursuit of transforming the urban convenience shopping experience, Barak Sapir, CMO and Head of Innovation at The Sapir Group, emphasized, “Here in Take’s flagship store, after research on the shopping experience and the customer experience in-store, we’ve decided to implement digital displays in this store.”
After carefully planning with the experts at ReaLo, the fantastic design and build teams were guided on what a modern and digitized store looks like with its specific needs. The dedication of both teams allowed a truly magnificent feat to be achieved.
Partnering for Enhanced Customer Journeys
The partnership between all sides has propelled the new convenience store chain into a first of its kind, a completely paperless store. With over close to 60 e-Shelf units that span over 40 meters, the Sapir Group was able to eliminate every single piece of paper that would indicate price or promotion utilizing ReaLo’s technology. Furthermore the technology now allows the store to guide the customer and execute promotions that they would like to show immediately. The icing on the cake is that the e-Shelfs are appealing, fun and extremely unique in this landscape.
Barak Sapir outlined the collaboration’s objective, stating, “Our main objective was to bring the shopping experience from abroad to here, so that it will be fun to walk into an urban convenience store we’ve decided to partner with ReaLo. They gave us the ability to monitor the customer’s journey and make sure that it’s as efficient and precise as possible.”
